Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Thursday 30 October (1pm GMT) Many of you will no doubt be aware of the cultural impact of lettering and signage. The CLÓSCAPE project focuses on the use of the cló gaelach in the Irish Streetscape, specifically on historic street signs in Dublin, and seeks to preserve a digital record of the signage for preservation and research. In […]
Thursday 30 October 2025 (8am ET / 1pm GMT / 2pm CET) Peter Reynolds’ talk looks at how emerging technologies, especially AI and IoT, are going to change the way we plan, develop, and manage wayfinding systems. It’s about how we, as designers and consultants, will work differently in terms of wayfinding strategy, design, monitoring […]
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
Yeah, type is cool but have you ever typed something that truly represented you as a living, creative soul on this godforsaken lump of rock?
The Global Observance of World Cities Day, will be linked to people-centred smart cities. It will showcase how data-driven decision making, technology, and AI can be used to improve urban life and recover from current shocks and crises. It will also focus on promoting smart city initiatives centered on people.
Are you interested in architecture, urban design, and shaping the future of the city? Join us for a special meetup with members of FEM.DES in Mexico, along with Nourhan Bassam, founder of The Movement and author of The Gendered City. Don’t miss the chance to be part of this inspiring conversation and community!
This lecture will feature some of the treasures from UCL’s long-forgotten map library to reveal the importance of maps to some of the most significant moments in the 19th and 20th centuries. It will detail UCL’s unique place in the history of map making, which began when the university’s founders created a subscription atlas that became one of most successful series of maps ever created, with more than 3 million maps printed. Fast forward to the 1970s and UCL was also at the forefront of the revolution to develop “Geographic Information Systems (GIS)”, the basis to the digital maps we take for granted today. In his talk, James will reveal why cartography really matters and how map-making has helped transform our understanding of the world around us.
Join Cambridge Wireless for a one day event focused on indoor navigation, to feature expert-led talks and a rapid-fire series of “bullet presentations” that spotlight innovative solutions and real-world applications. Whether you’re developing, deploying, or simply curious about indoor positioning, this event promises to inform, inspire, and connect.